I am a very inquisitive and competitive person. I don’t like to lose, but I understand that I can’t always win. All I can do is the best that I can do in any situation. I carry this same attitude forward with my clients. Some of them have said that I fight harder against their competitors than they themselves do. I certainly don’t like their competitors but I know that we can typically learn from them.
My passion for technology started when I was very young. I can still remember the electronic toys and games. From remote control cars and planes to simple led based sports games. They fascinated me.
But it wasn’t until receiving my first computer for Christmas at 11 that I became extremely engaged in an electronic world. This world captured me and I never looked back.
By the time I was 13 years old I was running a bulletin board system or BBS. I charged for access and kids would pony up lunch money so that they could download the latest software.
I was able to witness the birth of true connectedness at the university level and participate on the platforms provided by early online service providers such as Prodigy, Genie and America Online. This is where modern-day connectedness really began.
In 1994 I was working for a well known marketer by the name of Jay Abraham. While there his partner gave me an early beta version of MOSAIC which later became known as Netscape and is now known as Firefox.
Understanding how companies represented themselves on Prodigy, Genie and America Online I immediately saw how this new software would revolutionize how we could communicate and how things might be sold on a free and open platform that didn’t require the same commitments or have the same rules as these "closed" systems.
It was at this time when I started my internet venture, ReferralNet, and started building websites for companies owned by friends.
One thing led to another and because of my direct response marketing and sales backgrounds, one my first service offerings provided North American mortgage and banking clients with a turnkey SAS online marketing solution.
This mortgage and banking system was one of the first, if not the first system to integrate real-time public records data and personalized consumer direct response postcard mailers. It used direct mail to drive traffic to websites that then offered every visitor a unique and very personalized experience based on their individual need.
The same system and its processes were later leveraged and used by companies worldwide including one of North America’s leading pest control companies. This company utilized the system for nearly two decades. It’s estimated that this system generated an estimated $500,000,000 in gross revenue in its first decade of use.
I found myself involved in the planning, development, execution and/or maintenance of over 800 online and offline marketing projects that covered virtually every commercial sector.
Through a relationship with TMP/Monster, we created and offered services utilized by many of America’s best known brands such as Allstate Insurance, Kaiser Permanente, Terminix, Charles Schwab, AOL, Lockheed, Army, Navy and Air Force, Pizza Hut, Sun, etc.
I sold this company to a California based investment firm in 2001 where I stayed on as Vice President and General Manager through September, 2003.
After leaving the company I took a few years off and began working again with a handful of clients – focusing on utilizing technology and automating systems to reduce costs while still empowering their communications with their prospects and clients.
This continued work and my prior experiences of working with hundreds of companies in diverse industries has provided me with profound insight into how very different businesses approached the same scenarios uniquely.
These learnings have provided me with an invaluable education in business and marketing which I’m able to offer my clients. With some hard work, we’ve been able to achieve some outstanding results.
So that’s my story in a nutshell…What’s yours?
Should we work together? I don’t know.
But if you are interested in knowing more and would like to kick the tires, simply complete the form below.
I will do my best to get back in touch with you within a weeks time whether or not I feel I can help – which I hope that I can – and we’ll discuss it.
I look forward to hearing from you.