# John Kirker

> Strategic technology and marketing advisor to CEOs of $10M to $100M companies. Point of view: rarely is everything covered; when a CEO says they have it handled, ask how they know, when it was built or last audited, and who built it and what they were focusing on. Thirty years of creating the systems that connect strategy, technology and revenue: Stirling Bridge Group (1994, 100+ Fortune 500 clients), PinID closed-loop attribution (1995), Terminix ($500M+ attributed revenue), Veterinary Pet Insurance ($330K to $16.8M online, now Nationwide Pet Insurance), an 18-year home services client (ad spend down 62%, leads up 160%; the company later grew to nearly $100M on its own dealer network and was acquired in 2022), Pinch (concept to venture funding), Rathvane and IgnitionLabs. Orange County, California. Contact: john@kirker.com.

A free 90-minute fit conversation decides whether there is an engagement. Four ways to work together: Strategy Session ($1,500, 90 minutes, money-back guarantee), Revenue Architecture Diagnostic (from $25,000, 30 days), Advisory Retainer (12-month minimum, scoped after the diagnostic), Market Entry Intelligence (Market Read from $12,500, Market Entry Plan from $25,000). Best fit: companies between $10M and $100M in revenue, working directly with the CEO. Every client has come by referral.

## Pages

- [About John Kirker](https://kirker.com/about): Jay Abraham, Stirling Bridge Group (100+ Fortune 500 clients), PinID in 1995, Terminix, VPI, an 18-year home services client, Pinch, Rathvane and IgnitionLabs.
- [Case Study: Ad Spend Down 62%, Leads Up 160%](https://kirker.com/case-study-home-services): In 2008 a window and door manufacturer spent $160,000 a month on ads it couldn't measure. Full attribution, a rebuilt call center, and a CRM it still runs on.
- [Case Study: Terminix, From a Heat Map to $500M](https://kirker.com/case-study-terminix): Terminix asked for a heat map of termite reports by zip code. John asked if they had a database of the homeowners nearby. A decade-long campaign traced $500M+.
- [Case Study: VPI, $330K to $16.8M Online](https://kirker.com/case-study-vpi): Veterinary Pet Insurance's site did $330K a year and wasn't very good. Four years later it did $16.8M, 40% of new sales. VPI is Nationwide Pet Insurance now.
- [Tell Me Where Growth Stalls](https://kirker.com/diagnostic): Ten minutes to describe your situation. John reads every note and replies within five business days with a time for a fit conversation, or a straight answer.
- [How I Work](https://kirker.com/how-i-work): Start with the revenue and work backward through everything that touches it. Four questions, three places revenue leaks, the first 90 days, and four ways in.
- [John Kirker](https://kirker.com/): For CEOs of $10M to $100M companies: find where marketing, technology and the sales process stop working together, and fix the gaps. Every client by referral.
- [Market Entry Intelligence for Founders](https://kirker.com/market-entry): Know the market before you spend on it. Market Read from $12,500 in three weeks; Market Entry Plan from $25,000 with a fielded survey and the go-to-market plan.
- [Strategy Session, 90 Minutes on One Decision](https://kirker.com/strategy-session): A private 90-minute working session on one decision, with a written recommendation in three business days. $1,500, money-back guarantee, credited toward the.
- [Client Letters, Thirty Years of Referrals](https://kirker.com/testimonials): Letters from Damian Raffele (VPI, now Nationwide Pet Insurance), Scott Foster (Legacy Digital), Dr. Jacob Avraham (Pinch) and Dave Savage (Mortgage Coach).

## Full text

- [All pages as Markdown](https://kirker.com/llms-full.txt)