About John Kirker
"People don't often find me looking for someone who does what I actually do..."
How do they find me?
Some clients reached out to connect because they were unhappy with the performance of their current sales/marketing/advertising. Others had little understanding of what they should expect from their marketing, what they should spend and even had no means of measuring. Some called looking for general guidance with their general business systems and strategies. Others were interested in gathering intelligence on their competitors. And finally, some just want to have an open and random dialogue to gain fresh perspectives during an idea-generating jam session.
So how do I work? What do I actually do?
It normally starts with a phone call.
It's a conversation. A Q&A.
A prospective client will share where they are at. I'll probe and ask questions and we peel back the onion. We'll get an understanding if I feel that there's an opportunity for a mutually beneficial relationship. If I feel that I can help, we'll ratchet up the conversation and dig in. If I don't, I will try to direct them to someone who can.
I have a knack of finding things or coming up with strategic business ideas and concepts that can be applied to their business or organization. These ideas are usually amalgamations of my previous experience working with hundreds of companies across a wide swath of industries. Sometimes what I suggest makes no sense at all. Sometimes the ideas create marginal impacts. And every so often, the ideas or concepts have created results beyond my wildest imagination.
For instance, from around 1999 to 2009, one client generated an estimated half-a-billion dollars in gross revenues. This system integrated targeted geographic direct mail, their website, and their call center. We marketed to both their past clients and neighboring prospects. The methods used for this client were born from a system which we invented for the mortgage industry that integrated direct mail and a unique identifying code to drive trackable traffic to a website from offline sources.
Another client grew from $106,000 in online policy originations to over $50,000,000 in new policy generation in just a few years. This system completely revised their current marketing methods and ultimately grew to build a real-time online quoting system which integrated with actuarial data in the pet health insurance industry. We created the systems that integrated with veterinarians and vet hospitals for lead and client generation. We also created systems to lower churn and increase client loyalty.
Currently, one of my clients is a manufacturer and retail service provider in the home services industry. They have been in business for over 25 years. When we started working together in around 2009, their revenues were just north of $12,000,000. Today they are tracking at over $40,000,000. This client came to us for a website revision and evolved into a complete end-to-end marketing services client. We managed to reduce their marketing spend from over $125,000/month to under $50,000 per month while increasing their lead flow by 70%.
Since 1994 I have been involved in over 800 projects. I'm not saying any of this to brag, and I didn't make these things happen on my own. I did, however, create and/or work to continuously improve the systems to make the greatest impacts possible.
If you are curious to know more, I will share this. I have started and grown multiple ventures which have either strategically merged with other organizations or have been acquired. I have served in virtually every capacity from bottom to top of a privately held entity. I have enjoyed the opportunity of creating systems and marketing techniques which have been ethically exploited by small and large businesses alike, including over 100 then Fortune 500 companies.
My experience reaches across B2C and B2B sectors and touches multiple industries such as, but not limited to; Pharmaceutical, Healthcare, Home Services, Retail, Recruitment, Mortgage, Insurance, Entertainment, Transit, Manufacturing, Government, Energy, Defense, Sports, and Charitable Fundraising.
Can I help you? I don't know.
How about a conversation?
Feel free to reach out and let me know what's going on, or simply what you are struggling with. If I think I can help, we will schedule a deep dive and look at things together. If we both determine that working together might make sense, we'll keep talking. And again, if I feel I can't help you, I'll do my best to refer you to someone who I think can.
Since 1994 I have been fortunate enough to work with several established brands and countless small/medium sized business on hundreds of online and offline projects in virtually every commercial sector. Just a few of the better-known organizations he has worked with are:
Washington Mutual Bank
* Current clients are never listed.
Would you like to connect?
We're happy to explore opportunities in working together. Feel free to reach out any time. Pick up the phone and give us a call at 866-4-KIRKER, or complete the form below.