About John Kirker
"People don't often find me looking for someone who does what I actually do..."
How do they find me?
First, they are always referred by a friend, client or colleague. They might reach out to connect because they need a website. Perhaps they are unhappy with the performance of their current sales/marketing/advertising. Maybe they have little understanding of what they should expect from their marketing and have no means of measuring. Their website may have been hacked. Some call looking for general guidance with their online marketing or social media strategy. Others are interested to have me to study their competitors and shop them. And finally, some just want to have a dialogue to gain fresh perspectives during an idea-generating jam session.
So how do I work? What do I actually do?
It normally starts with a phone call.
The prospective client will share their needs. If I'm able to help, we'll get things taken care of. If I can't help, I'll try to direct them to someone who can. More times than not though, we continue the dialogue.
I probe and ask questions and we peel back the onion. I have a knack of finding things or coming up with strategic business ideas and concepts that can be applied to their business or organization.
The ideas are usually amalgamations of my previous experience working with hundreds of companies across a wide swath of industries with one of my former companies. Sometimes what I suggest makes no sense at all. Sometimes the ideas create marginal impacts. And every so often, the ideas or concepts have created results beyond my wildest imagination.
For instance and to the best of my estimation, one client generated more than half-a-billion dollars in gross revenue over the ten year period I was able to track them. They still appear to be using a variation of this system today, over a decade later. This system integrated targeted geographic direct mail, their website, and their call center. We marketed both to past clients and neighboring prospects. The methods used for this client were born from a system which we invented for the mortgage industry that integrated direct mail and a unique identifier to drive trackable traffic to a website.
Another client grew from $106,000 in online policy originations to over $50,000,000 in new policy generation in just a few years. This system completely revised the current online marketing methods and ultimately grew to build a real-time online quoting system which integrated with actuarial data in the pet health insurance industry. We created systems that integrated with veterinarians and vet hospitals. We also created systems to lower churn and increase client loyalty.
Currently, one of my clients is a manufacturer and retail service provider in the home services industry. They have been in business for over 25 years. When we started working together in around 2009, their sales were just north of $12,000,000. Today they are tracking at over $40,000,000, and they are in a very mature and stagnant industry. This client started as a website revision and evolved into a complete end-to-end marketing client where we manage reduced their monthly marketing spend from over $125,000/month to under $50,000 per month while increasing their lead flow by 70%. This customer is evolving and slowing their retail activity while establishing distribution of their products internationally through multiple sales channels.
I could go on... Since 1994 I have been involved in over 800 projects. I'm not saying any of this to brag, and I didn't make these things happen on my own. I guided implementation, but I didn't do most of the implementing. I did, however, create and/or work to continuously improve the systems to make the greatest impacts possible.
If you are curious to know more about me, I'll share this. I have started and grown multiple ventures which have either strategically merged with other organizations or have been acquired. I have served in virtually every capacity from bottom to top of a privately held entity. I have enjoyed the opportunity of creating systems and marketing techniques which have been ethically exploited by small and large businesses alike, including over 100 then Fortune 500 companies.
My experience reaches across B2C and B2B sectors and touches multiple industries such as, but not limited to; Pharmaceutical, Healthcare, Home Services, Retail, Recruitment, Mortgage, Insurance, Entertainment, Transit, Manufacturing, Government, Energy, Defense, Sports, and Charitable Fundraising.
Can I help you?
How about a conversation? Feel free to reach out and let him know about your needs, or simply what you are struggling with. If I think I can help, we will schedule a deep dive and look at things together. If we both determine that working together might make sense, we'll keep talking. And if I feel I can't help you, I'll do my best to open my rolodex and refer you to someone who I think can.
Since 1994 I have been fortunate enough to work with several established brands and countless small/medium sized business on hundreds of online and offline projects in virtually every commercial sector. Just a few of the better-known organizations he has worked with are:
Washington Mutual Bank
* Current clients are never listed.
Would you like to connect?
We're happy to explore opportunities in working together. Feel free to reach out any time. Pick up the phone and give us a call at 866-4-KIRKER, or complete the form below.